Travel Tips and Ideas

In Down Economy, Cities Reach Out to Gay Tourists

by User Not Found | Jun 14, 2010

(NewsUSA) - As a stagnant economy has many Americans rethinking travel plans, cities are marketing to new travel demographics -- including gay and lesbian tourists.

Unlike other travel brackets, gay travel has remained steady despite the economic recession. Gay and lesbian couples travel more often and spend more money while on vacation than straight couples. According to a 2006 study conduced by the U.S. Travel Association, gay men spend about $800 per trip. Straight men spend $540.

Cities are heeding the trend. In 2003, Philadelphia launched its $300,000 a year "Get Your History Straight and Your Nightlife Gay" marketing campaign. Now, the city ranks as America's 13th largest gay and lesbian travel destination. Southwest Airlines is currently working with the city to attract even more gay and lesbian visitors.

In addition to Philadelphia, Miami, with its historic art deco hotels, beaches and happening nightlife, continues to draw gay and lesbian vacationers. But as the gay tourism market becomes more competitive, the city is working to draw new visitors. In April 2009, the city held a Gay Pride Festival to celebrate gender rights and sexual equality. Twenty thousand visitors showed up to enjoy a parade and the Miami Gay Men's Chorus and to wave rainbow-colored flags.

"In the past few years, other cities like Key West have cut into Miami's gay tourism," says Frederic S. Richardson, CEO of MOD Hospitality (www.eastcoastventures.com), which owns the Astor and Clinton hotels -- two of the top-ranked hotels in South Beach. "It's time that Miami reasserts itself as one of the gay cultural centers of the world."

Chicago, which hosted the 2006 Gay Games -- a quadrennial athletic and cultural event -- continues to pursue gay and lesbian tourists. The Chicago Convention and Tourism Bureau writes a quarterly newsletter directed toward gay, lesbian, bisexual and transgender travelers, and plans to host an International Gay and Lesbian Travel Association board meeting.

"Chicago, frankly, is just now catching up to other cities who have been aggressively wooing the pink dollar," said Mark Theis, executive vice president of the Chicago Convention and Tourism Bureau, in an interview with the the Chicago Tribune. "We want people to know how gay-friendly we are and the wealth of attractive assets we have."

Visit Travel Insured's LGBT specfic web page here!

Insurance benefits in the plans are subject to limitations and exclusions, including an exclusion for pre‑existing conditions.

This website contains highlights of the plans, which include insurance benefits underwritten by the United States Fire Insurance Company, Home Office: 305 Madison Ave, Morristown, NJ 07960, Administrative Office: 5 Christopher Way, 2nd Floor, Eatontown, NJ 07724. United States Fire Insurance Company is currently authorized to transact business in all states and the District of Columbia. NAIC No. 21113. The plans also contain non‑insurance Travel Assistance Services provided by C&F Services through Active Claims Management (2018) Inc., operating as Active Care Management. The Crum & Forster group of companies is rated A (Excellent) by AM Best 2018. C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company. Coverages may vary and not all coverage is available in all jurisdictions. In most states, your travel retailer is not a licensed insurance producer/agent, and cannot evaluate, interpret, or answer technical questions about the technical terms, benefits, exclusions, and conditions of our plans or evaluate the adequacy of your existing insurance coverage. Your travel retailer may provide general information about the plans offered, including a description of the coverage and price. The purchase of travel insurance is not required in order to purchase any other product or service from your travel retailer. California license #0I13223, 855 Winding Brook Drive, Glastonbury, CT 06033. CA DOI toll free number: 800-927-4357. MD Insurance Administration: 800-492-6116 or 410-468-2340. Individuals looking to obtain additional information regarding the features and pricing of each travel plan component, please contact Travel Insured at 855-752-8303 or customercare@travelinsured.com.