Travel Tips and Ideas

Discover the New Travel Insured: A Brand Refresh Tailored to Travelers

by User Not Found | Sep 19, 2023
Discover the New Travel Insured

As part of our ongoing commitment to growth and innovation, we've embarked on a journey of transformation through a brand refresh. In this blog post, we'd like to delve into our refreshed identity and what it means for our brand and, most importantly, for you, our cherished readers and travelers.


Defining Our Purpose

Our refreshed brand isn't just about a new logo or a fresh coat of paint. It's about defining our purpose and communicating it clearly. We're taking this opportunity to reaffirm our core values, our mission, and what we stand for in today's world. Our new tagline is a reminder of our commitment to travelers.

Protection that meets you in the moment. We are here. Go be there.

By updating our brand identity, we can better differentiate ourselves from competitors and ensure that our travelers continue to associate our brand with trust, quality, and reliability.


Our New Look and Feel

As part of our commitment to our customers, Travel Insured International is excited to introduce our new brand messaging, which places you, the traveler, at the heart of everything we do. Our traveler support non-insurance assistance service team operates 24/7, ensuring that you receive the support you need, precisely when you need it, wherever you go. Our messaging is confident and nurturing, reflecting our customer-centric approach. We believe in going the extra mile to guarantee that our travelers can venture worry-free, knowing that they are protected.


The Essence of Our Logo

Our logo is more than just a visual symbol; it embodies the very essence of Travel Insured International. Designed to be instantly recognizable, it features contemporary corners that gracefully frame our wordmark. These corners do more than just add aesthetic appeal; they represent the protection that Travel Insured International provides to travelers like you. Just as a picture is framed to capture a moment in time, our logo's corners symbolize how we focus on safeguarding your journeys, ensuring that your travel memories are preserved.


The Color Palette of Trust and Optimism

Colors have the power to evoke emotions and convey messages, and our logo's color palette has been thoughtfully selected to align with our brand's values and commitment to our customers. Let's delve into the significance of our chosen colors:


Dark Blue

This deep, rich shade of blue conveys trust and stability. At Travel Insured International, trust is the cornerstone of our relationship with our customers. We want you to feel secure in the knowledge that we've got your back, no matter where your travels take you. Our commitment to stability ensures that you can rely on us in times of need, knowing that we are a steadfast partner on your journey.



The vibrant use of yellow to accentuate the word "Insured" in our logo delivers a powerful message of optimism and approachability. We believe that travel should be a source of joy, exploration, and new beginnings. Our goal is to make travel accessible and worry-free for all, and the touch of yellow in our logo reflects our commitment to spreading positivity and ensuring that your adventures are filled with optimism.

The intersection of the dark blue and yellow in our logo is symbolic of the harmonious blend of protection and positivity that Travel Insured International provides. We understand that while travel insurance is essential for safeguarding your plans, it is equally crucial to approach your adventures with enthusiasm and optimism. Our logo encapsulates this balance, reminding you that with Travel Insured International, you can embark on your journeys with confidence.


Our Values

Our values define who we are and how we operate. Sincerity is at the core of everything we do. We are committed to finding genuine solutions for real problems, ensuring that our services provide you with the most reliable protection during your travels. Collaboration is another cornerstone of our approach. We firmly believe that "two heads are better than one," and by sharing ideas and working together, we can continuously improve our offerings to better serve you.

Dependability is non-negotiable for us; we are here to stand by your side, providing you with a sturdy shoulder to lean on in times of uncertainty. Quality is not just a goal but a standard we strive to surpass, consistently delivering services that we are proud of and that stand a notch above the rest. Curiosity encourages us to remain open-minded, allowing us to adapt and innovate to meet your ever-evolving needs.

Lastly, empathy is deeply ingrained in our ethos, pushing our determination to understand your unique circumstances and offering considerate and patient support. We embrace vulnerability as a strength, ensuring that you feel heard and supported throughout your journey with us. Travel Insured International doesn't just provide travel insurance; we embody a set of values that ensure your experience with us is rooted in sincerity, collaboration, dependability, quality, curiosity, and empathy.


Website Redesign

Our website is your gateway to exploring the world of travel insurance. That's why we've revamped it to be more than just functional; it's now user-friendly and visually appealing. This redesign enhances your overall customer experience, providing clear and accessible information about our range of products. We want your journey to finding the perfect coverage to be as seamless as possible.


Social Media Presence

In an era of digital connectivity, our social media presence is now more engaging and visually captivating than ever before. Across all our social media platforms, you'll find updated and consistent visual elements. These changes are designed to help us connect with you in a more interactive and appealing manner, ensuring that you're not just informed but also inspired.


Collateral Redesign

Our commitment to transformation extends to every aspect of our brand, even the physical materials you interact with. From brochures to business cards and advertisements, every piece of collateral has been carefully redesigned to reflect our new visual identity. These updated materials are a testament to our dedication to providing you with a fresh and cohesive brand experience at every touchpoint.



Travel Insured International is all about providing you with peace of mind. We want you to embark on your journeys with the knowledge that we're by your side, ready to handle any unexpected situations that may arise. With us, you can focus on creating cherished memories, knowing that we've got your back. Our refreshed appearance is a visual reminder of our commitment to you, the traveler.



This website contains highlights of the plans developed by Travel Insured International, which include travel insurance coverages underwritten by United States Fire Insurance Company, Principal Office located in Morristown, New Jersey, under form series T7000 et al, T210 et al and TP-401 et al, and non-insurance Travel Assistance Services provided by C&F Services and for WTP Cruise only, AwayCare and Blue Ribbon Bags. The terms of insurance coverages in the plans may vary by jurisdiction and not all insurance coverages are available in all jurisdictions. Insurance coverages in these plans are subject to terms, limitations and exclusions including an exclusion for pre-existing medical conditions. In most states, your travel retailer is not a licensed insurance producer/agent, and is not qualified or authorized to answer technical questions about the terms, benefits, exclusions and conditions of the insurance offered or to evaluate the adequacy of your existing insurance coverage. Your travel retailer may be compensated for the purchase of a plan and may provide general information about the plans offered, including a description of the coverage and price. The purchase of travel insurance is not required in order to purchase any other product or service from your travel retailer. CA DOI toll free number is 800-927-4357. The cost of your plan is for the entire plan, which consists of both insurance and non-insurance components. Individuals looking to obtain additional information regarding the features and pricing of each travel plan component, please contact Travel Insured International. P.O. Box 6503, Glastonbury, CT 06033; 855-752-8303; [email protected]; California license #0I13223. While Travel Insured International markets the travel insurance in these plans on behalf of USF, non-insurance components of the plans were added to the plans by Travel Insured and Travel Insured does not receive compensation from USF for providing the non-insurance components of the plans.